JJK Partners

Fueling Ambition. Building Lasting Companies.

Whether you’re an owner looking to scale your company or an investor seeking high-growth opportunities, JJK Partners provides the capital, talent, and strategic guidance to make it happen. We work closely with management to refine vision, recruit key executives, and align incentives that empower teams to succeed.

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Who We Are

JJK Partners is a boutique private equity firm based in Las Vegas, Nevada. We are independent sponsors with a global view, partnering with investors and management teams on a deal-by-deal basis.

Our firm brings deep experience in gaming, commercial real estate, and software, applying that expertise to help companies scale.

We focus on high-growth industries and value alignment between investors, management, and employees.

Beyond capital, we provide executive recruitment, strategic guidance, and operational support to help our portfolio companies reach their full potential.

Aerial view of the Las Vegas Strip at dusk, with tall hotels, casinos, and bright neon signs lining the street, and mountains in the background.

Sunset over mountainous desert landscape with cacti and dry shrubbery in the foreground.

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Our Investment Focus

JJK Partners invests in growth-oriented, profitable businesses that are ready to scale. We are flexible in structure—pursuing both control buyouts and minority equity investments—and always align our capital with management to drive sustainable growth.

We target companies with enterprise values between $10 million and $85 million and EBITDA of $3 million to $20 million. Our focus is on enterprise software, contracted business services, specialized healthcare, and certain infrastructure niches.

We concentrate on businesses that serve or aim to serve the U.S. market, where our experience and relationships provide the most value. We also partner with founders seeking liquidity or transition opportunities, ensuring their companies continue to grow under capable, aligned leadership.

Profitable, growth-oriented companies. with a clear competitive advantage or contracted revenue. Preference for companies in enterprise software (SaaS), contracted business services, specialized healthcare, and certain infrastructure niches.
Control buyouts and minority equity investments; no debt financing.
US$10 million — US$85 million
US$3 million — US$20 million
Companies serving or expanding into the U.S. market.
Growth capital, founder liquidity events, or management transitions where partnership and long-term alignment matter.

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Our Difference

At JJK Partners, people come first. We respect the history and legacy of every company we invest in, while embracing the passion and ambition of growth-minded founders. Our philosophy is simple—when the right people are aligned with a clear mission and meaningful incentives, exceptional outcomes follow. We believe in building organizations where everyone wins as the company grows.

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For our investors, we provide access to proprietary, one-deal-at-a-time opportunities rather than a blind pool commitment. This structure allows investors to evaluate each opportunity individually—understanding the risk-return profile, value-creation strategy, and management team before investing. As the sponsor of each deal, JJK Partners co-invests alongside our investors, putting our own capital at risk in every transaction. This ensures full alignment of interests and reinforces our commitment to transparency, disciplined execution, and long-term value creation.

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We are not afraid to get into the weeds. Our team takes a hands-on approach to understanding each business, while giving management the space they need to lead. Depending on our level of investment, we may take a board seat, help guide key hiring decisions, and assist in developing a well-defined strategy rooted in first principles. We also support our companies through administrative challenges in areas such as legal, accounting, and tax, ensuring that leadership can focus on execution and growth.

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“Of the essential components for a successful business venture—ideas, money, and people—the people part is by far the hardest ingredient to find.”

— Joe Kennedy, JJK Partners

Jeff Millar

Managing Partner
Jeff brings over 14 years of business development experience in the North American iGaming industry. As Chief Commercial Officer at Evolution Gaming, he led the company’s successful expansion into the U.S. and Canada, establishing it as the region’s top B2B iGaming supplier. Prior to that, Jeff directed IGT’s iGaming commercial division for more than a decade. He holds a B.S. in Business Administration from the University of Nevada, Reno, and is a former CPA.
Joe Kennedy

General Partner
Joe is the President and Founder of J.A. Kennedy Real Estate Company in Las Vegas, Nevada, where he oversees a commercial real estate portfolio exceeding $700 million across retail, office, industrial, and land holdings. Over his career, he has formed and managed more than 100 real estate investment entities for acquisition and development projects. Joe is also an active philanthropist supporting the University of Nevada, Las Vegas, the Boys and Girls Club, and The Meadows School.
Kevin Schubert

Senior Partner
Kevin has over 12 years of experience in strategy, operations, M&A, and finance across the gaming and technology sectors. He has held senior executive and advisory roles with leading public companies, including Red Rock Resorts Inc. and Las Vegas Sands Corp. As President and CFO of Rubicon Technologies, Inc., he successfully led a financial turnaround of the company. Kevin holds a J.D. and M.B.A. from the University of California, Los Angeles, and a B.S. in Management Information Systems from the University of Arizona.